The Water Challenge:
A Crisis in Numbers
According to the WHO, every human needs at least 100 liters of water per day, yet global demand already surpasses sustainable supply.
However, the real water consumption happens through industry, where each person indirectly requires more than 3,000 liters per day for food, clothing, and production. This makes sustainable water use a global priority.

By 2030, water needs will exceed availability by 40%, putting industries, ecosystems, and communities at serious risk.


A Water Positive
Future is Possible
Securing future water supply requires more than conservation—we must add water to the system. By protecting and enhancing water resources through Water Positive strategies, we can close the water gap by 2050. At Aqua Positive, we know that the fusion of water stewardship and sustainability is key to driving real change, ensuring a Water Positive future where no one is left behind.